Following the challenge of creating and environment that celebrates the subject in case, Cuca, we created a modular visual communication system – a viable standard for franchises – which has an educational function: “to introduce customers to the subject about Cuca, telling its history, references about who founded it, who brought the recipes to the family, and some curiosities”. and also the ludic function which is explore consumption situations in everyday life and soft phrases/quotes that make the experience pleasant, fun and “smart”.