SETOR: INSTITUIÇÃO DE ENSINO
CLIENTE DESDE: 2019
Our initial challenge was to develop a name for a new proposal for musical education. When it comes to a traditional music school, we have ahead an innovative concept inspired by academies, where an instructor is responsible for several users, who have total autonomy to learn any musical instrument with only 1 monthly fee (just like an academy).
The brand is formed by symbol + logo but most of the time its use is distinctive. Being that the symbol (an allusion to a graphic equalizer which has the M and the J, in several signatures so that it has movement during its application.
The logo is bold and is always interacting with musicians. These images are part of the brand. A way to have a brand without the musical note (common sense of a music school) but passing the message of what it is about in an objective way.
The main marker of Master Jam units are the learning totems. Besides carrying the brand, they were designed by Auster to play a leading role in schools. It is the main point of contact of the service to be provided. And an important module when we think of franchisor business model.
Projetamos os materiais para criarem desejo. Os alunos gostam de ter, usar e mostrar que fazem parte de uma tribo. Assim todos os pontos de contato da marca estão alinhados para criar uma narrativa relevante de uso e performance visual.
We designed the materials to be desired. Students like to have, to use and to show that they are part of a tribe. So every brand contact point are aligned to create a relevant narrative of usage and visual performance.